Organizational Media Competence: Thinking the Collective to Enable a Critical Attitude

Resumen

This essay presents Organizational Media Competence (CMO) as an innovative and Latin American theoretical-methodological proposal that seeks to overcome individualistic and instrumental approaches to media literacy. From a holistic, ecosophical and complex perspective, it is argued that media competencies are built collectively within educational organizations understood as communicative ecosystems. The CMO protocol and its application in a Brazilian university are described, with the aim of revealing the structural tensions and training potentialities. Finally, the contributions of this perspective for Latin America, and in particular for Uruguay, are updated, highlighting its value as a critical tool for diagnosis, training, and institutional transformation.