Deconstructing the Manipulation of Paulo Freire in 'A Face Oculta': Algorithmic Analysis of Media Narratives

Abstract

This article analyzes the media manipulation of intellectual figures through the documentary "A Face Oculta de Paulo Freire", produced by Brasil Paralelo on YouTube. A methodology combining discourse analysis, sentiment analysis, detection of argumentative fallacies, and framing study using algorithmic techniques was applied. The results reveal a systematic pattern of emotional and argumentative distortion aimed at undermining the critical thinking associated with Freire. The study proposes the Fallacy Density Index (FDI) as a tool to measure discursive manipulation in audiovisual media. Finally, it highlights the need to strengthen critical media literacy in the face of disinformation dynamics, contributing to the field of critical studies on communication, democracy, and digital technologies through the use of textual and emotional analysis algorithms.