Types and Frequencies of Use of Mass Media and Social Media among University Students in Encarnación

Abstract

This study analyzed the types and frequencies of professional media and social media use among university students in Encarnación, Paraguay. Data were collected with a standardized questionnaire from the Alfamed Network. Results showed significant differences in the types of media accessed depending on students’ area of residence, but no differences in general purposes of use. Year of study proved relevant: early-year students favored social media for entertainment, while advanced students engaged more with professional media for information and communication. Over time, purposes shifted from leisure to news and informational content, suggesting that academic trajectory influences media appropriation and highlighting the need to integrate media literacy into higher education.