Soraya’s Wail: Netflix’s Melodramatic Algorithm and the Reappearance of the Volatile Latina Body

Danny Mendez

Abstract


This article takes as its object case the startling juxtapositions that were produced within Netflix’s general corporate frame when a promotional spot inspired by a Mexican telenovela, María la del barrio (MLDB) (1995) was appropriated to advertise seasons 4 and 5 of it hit series, Orange Is the New Black (2013).


Keywords


Telenovelas, New Medias, Politics, Latinidad, Language

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Journal of Latin American Communication Research - 2014

 

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